Sepakbola
Sponsor resmi UEFA Champions League, UEFA Super Cup, dan Konfederasi Sepakbola Brazil.
Golf
Kerjasama bersama PGA Tour dan TPC Courses. Sponsor Resmi Arnold Palmer Invitational dan The Open Championship.
MLSE- menjadi populer di seluruh dunia
Tennis
Sponsor The French Open dan The Miami Open
Hiburan
The BRIT Awards, The GRAMMYS, Time for Fun (Brazil) dan Zignia (Mexico)
Kesenian & Kebudayaan
Mastercard Theatres di Marina Bay Sands (Singapura), Singapore Repertory Theatre, Dubai Ice Rink/ Dubai Aquarium, dan Sydney Opera House.
Kuliner
Sponsor Resmi festival Wine & Food di Food Network New York, The Food Network & Cooking Channel South Beach Wine & Food Festival, dan The Franschhoek Cap Classique dan Champagne Festival (South Africa). Duta Besar termasuk Marcus Samuelsson, Ludo Lefebvre, Vikas Khanna and Neil Perry.
Belanja
Sponsor Resmi Amazon Fashion Week Tokyo. Duta Besar termasuk Keita Maruyama.